Exceptional Customer Experience: Driving ROI Year-Round
CX ROI Webinar Liliana Petrova, Founder and CEO of The Petrova Experience, and Debbie Jackson, Senior Consultant at Eventus Solutions Group, share insights on how to reach new heights. Overcome…
Exceptional Customer Experience: Driving ROI Year-Round
Liliana Petrova, Founder and CEO of The Petrova Experience, and Debbie Jackson, Senior Consultant at Eventus Solutions Group, share insights on how to reach new heights. Overcome challenges and build…

The ROI of Customer Experience
Knowing the ROI of customer experience helps to fund CX projects and make intelligent investments in customer experience. But a deeper examination into the question about CX return on investment…

The ROI of Investing in Organizational Culture
Investing in organizational culture is a strategic and operational imperative for employee retention, scalable growth, and successful mergers and acquisitions. Organizational culture is not what you do as a leader…

The ROI of Customer Experience Programs
What customer experience is, and how well brands think they are executing customer experience, and how well they are actually doing it are often at odds. According to Bain, 80%…
ROI of Customer Experience

Keynote – ROI of Customer Experience
On 5/24/18, Liliana Petrova presented at the Customer Experience Exchange Travel & Hospitality conference in Florida. She spoke about the ROI of Customer Experience. Topics included: Translating customer experience improvements…

Customer Engagement ROI
We have discussed the power of employee engagement for your brand. And we have explained the true meaning and ROI of a working organizational culture (a culture that starts at…

Customer Experience ROI. Is It Worth Doing?
The business case for Customer Service is complex. Gone are the days when we bought a piece of hardware that depreciates over 5 or 10 year on the balance sheet. CX does not even show up on our assets list. At least not with that name.

How Hospitality Can Save Tourism
Travel experience experts need to remember why people travel. For most tourists, it is all about the destination. The destination is why you leave home. Before you make the decision…