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  • Our Holiday Wishes for Great CX

    The lights have been lit, the gifts have been opened, and the year is coming to a close. In that spirit, we share with you our holiday wishes.

    Build CX Skills

    Every successful customer experience initiative starts with a skilled CX team. Brush up on your CX skills to strengthen the business case for CX; to develop relationships within your organization; and to deliver standout customer experiences in the new year.

    Earn Certifications

    CX Certification helps to advance your CX career. It also gives you more tools to solve CX problems, and opens you up to a community of industry professionals. Here, we review the CX Certification process, and provide helpful tips to kick off your new year.

    Get Customer-Centric

    Customer-centricity is at the core of every effective customer experience strategy. Get tips on how to keep the customer central to your CX design.

    Build Mentor Relationships

    You can benefit from mentor relationships at every stage of your CX career. Explore our mentoring program and discover how building relationships helps to advance your career, and advance the CX profession across industries.

    Give Yourself a Gift This Year

    Become a Member of The Petrova Experience.

    Culture and Access to Information

    By and large, people perceive culture as an HR discipline. The most common perception is that culture covers the soft side of performance. Culture is about how you do things, not so much about what you do. This approach to culture could not be more wrong. In fact, organizational culture is about so much more than a few words in a performance review sheet.  It is about leaders expressing values, and the action guidance their cultural behaviors provide.

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    Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments

    Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.

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    How a Personal Interaction builds Customer Loyalty

    A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).

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