Today, The Petrova Experience brings you a guest article by Natlie DeVito of Commonwealth Joe. Commonwealth Joe is an innovative company, new to the New York City market, that offers boutique coffee and beverage services to offices and residences.
The Commonwealth Joe perspective on Health and Wellness in the workplace that Ms. DeVito discusses in this article connects with our conversations about the importance of culture values and employee engagement in building stronger brands and stronger experiences for both employees and customers.
It’s no secret that the Health and Wellness industry has seen significant growth over the last several years, growing 12.8% from 2016 to 2018 and making the industry worth over $4.2 trillion globally. As Americans become more health conscious, the increasing demand for achieving personal health has led the Wellness industry to expand far beyond the traditional focus of fitness and ‘health food’. There is now a growing focus on other areas, such as Wellness Tourism, Wellness Real Estate, and Workplace Wellness, with Workplace Wellness valued at $47.5 billion in 2018.
For the Commonwealth Joe team, Workplace Wellness is an important facet within the Health & Wellness industry. With rising health issues and healthcare costs, it’s becoming more and more important to make individual health and wellbeing a primary focus. To help employees manage their wellness and achieve their health goals, many companies are beginning to implement wellness programs in their corporate environments. There are many benefits that workplace wellness programs can provide employees to help achieve their long term health goals. In today’s blog post, we break down some of the benefits of a workplace wellness program.
Gets The Team Together
Taking hold of your health on your own and without much direction can be confusing, discouraging, and a little boring. However, doing so with a group of supporting co-workers can create engagement, motivation, and support for the whole team. Group-focused wellness activities like in-office yoga or meditation, walking/running club, and team softball are engaging ways to get everyone involved in a healthy activity outside of the office. Additionally, these activities promote office engagement, giving employees the chance to get to know each other in a more casual setting.
Provide Health & Wellness Education
There is a nerve-wracking aspect of getting your health on track. With new diets, food options, and fitness styles continuously popping up, it can become hard to decipher what diets, foods, and workouts are long-lasting and which are a sham. On top of that, everybody is different. What works for Lynda in Accounting might not provide the same results for Ben in Sales. Giving employees valuable education on the basics of health and wellness will provide them with the tools to determine what facets work best for them, and what tips they can leave behind. They will have more confidence in the effort they are putting in, giving them better results and leading them to make more permanent changes that they would get with a diet fad.
Support your team with healthy food choices
Making a major change to your lifestyle can be a big challenge and having to consider making healthier food choices at the office when there is the option for chips, cookies, and sugar-laden drinks is a recipe for failure. Support your team by providing healthy alternatives to traditional snacks. Things like raw nuts and seeds, fresh fruits and vegetables, and beverage alternatives like nitro cold brew coffee and kombucha will help keep your team on track while still providing them with delicious snacks and beverages.
Reduce Medical Costs For Employee
Healthcare costs are continuously rising, causing a risk for many employers and leading them to implement different cost-reducing strategies, like offering a high-deductible plan or charging insurance carriers. However, employees can help to reduce their own healthcare costs if they are able to put more time and effort into their health with the help of a workplace wellness program. The more focus an employee puts on their well being, the less sick days, doctor visits, and prescription medicines they will likely require. To make this savings a little sweeter, many employers are lowering employee’s contributions with rebates if they participate in their company’s wellness programs.
Employees Feel Valued
On top of all of this, workplace wellness is improving employee and office happiness. Employees feel that their employer invests in them and their wellbeing, not just in the work they do but also in their personal health. They appreciate that their employer allocates time in the workday to exercise, provides healthy and well balanced catered lunches, and offers up valuable resources, like nutritionists, massage therapists, and guided meditations for their employees to take advantage of.
Workplace Wellness is helping many offices improve the quality of work and happiness of many employees. However, adding a wellness program to any corporate culture can also have its challenges, as it’s not easy to find one wellness plan that works for every employee. Start small and take employee feedback into consideration when deciding what wellness perks work versus what perks to toss. If healthy beverages are the best place to start in your office, visit KegVending.com to learn more about what on-tap craft beverage alternatives would be a good fit for your office.
This article originally appeared on the Commonwealth Joe Blog.
Create Your Tribe: How Great CX Makes a Lifestyle Brand
Newcomers to the market realize that their business is only as strong as the growth of their customer base. With that in mind, senior leaders work hard to shorten the distance between them and the customer.
Customer Experience Lessons for Freelancers: To Grow Your Client Base, Add Your Personal Touch
For small businesses and freelancers alike, it’s important to recognize that your business is as strong as the relationships you build with your customers. We can learn a lot about…
Customer Experience Audit: New York Times Beats Google
Editor’s Note: This post is part of a series of Customer Experience Audits. See all audits. The newspaper industry is one of the most disrupted in the past decade. Newspapers…
Customer Experience Audit: Domino’s Making the Right CX Choices
Editor’s Note: This post is part of a series of Customer Experience Audit. See all CX audit stories. Domino’s Pizza made two CX bold moves . They changed a nearly half-century…
From Pain Points to Magical Moments: Transform the Customer Experience
Argyle Journal interviewed Liliana Petrova about emerging self service technology and meeting and exceeding customer expectations in airports. In the below recording Liliana explains how JetBlue addresses the pain points…
Culture Starts at the Top
Without a leader who believes that today’s business success is about acquiring and retaining customers, you cannot even begin the process of building a culture. Leaders who are passionate about the customer are also passionate about creating culture and employee engagement.
Customer Experience Audit: Cadillac Scores Millennial Customers with Future-Forward Thinking
Editor’s Note: This post is part of a series of Customer Experience Audits. See all the audit stories. The automotive industry is right next to the airline industry in terms…
Customer Experience, Self Service, and the Gift of Time
Time is the most precious gift in life. If you think about it, time is the one thing we all want more of. As we get older and busier, time gets even more valuable to us.
How a Personal Interaction builds Customer Loyalty
A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).
Our Holiday Wishes for Great CX
Every successful customer experience initiative starts with a skilled CX team. Brush up on your CX skills to strengthen the business case for CX; to develop relationships within your organization; and to deliver standout customer experiences in the new year.
Do You Know Why The Iconic Brand Toys ‘R’ Us Closed Doors Despite All Our Memories? #RetailBlues
The year is 2016. You are the CEO of Toys ‘R’ Us. Your brand still controls 13.6% of the toy market although the company is highly leveraged, a strategy of…
Customer Experience Audit: Starbucks Bets On The Physical Experience
Starbucks is opting in for the physical experience in order to become a lifestyle brand while other brands are investing in omni-channel experience.
The One CX Goal You Need to Set for 2019
For 2019, I urge you to make only one CX goal – bring about business success with your customer experience work. Don’t just do work in the general sense. Rather, set a CX goal that has a real impact on your customers and their experiences with your brand.
Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments
Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.
Why Customer Retention is the True Measure of SaaS Success
Guest Post by Callie Reynolds In SaaS (Software as a Service), like in most businesses, sales is king. Sales gets the glory, and while I’d like to say this has…
Employee Experience and Customer Experience Depend on Strategy
This week, Andy Newman wrote a great article in The New York Times about the life of a retail sales agent. He used the example of an Old Navy sales…
How to talk to your CFO about customer experience and revenue growth
Last month we introduced the topic of Customer Experience ROI and the complexity of building a good business case for it. The Customer Experience business case is strong, but not easy to prove. Today we will focus on two big wins of a successful customer experience investment – revenue and customer growth of your business.
Hospitality and Why We Lack a Seamless Travel Experience: Lessons from Las Vegas
Hospitality is taken for granted across government agencies, airlines and hotels. In my line of work, I often hear “I want to have the JetBlue customer experience.” Although many claim…
Customer Experience Audit: FedEx Omnichannel Disaster
In our Strategy, Org Design & Culture series we cover customer-focused companies that are willing to adapt, take risks and discover new ways of staying relevant. Sometimes, we encounter brands…
Let’s Get You Certified as a Customer Experience Professional!
Like all mature professions, customer experience has a certification that is internationally recognized. Adding it to your resume will signal to the business community that you are serious about customer experience and your aspiration to be part of its leadership ranks…
Why BtoB Businesses Need to Think Like BtoC in the Next Decade
According to Gartner at least 80% of BtoB buyers now expect the same buying experience as BtoC customers in 2019. Gone are the days when BtoB organizations did not need…
How @T4 makes real customer experience impact on travelers experience
Today we share our impressions from visiting our welcoming host Chad at JFK Terminal 4 in NYC. We also celebrate Chad as an effective Customer Experience professional/practitioner. His work is…
Autonomous Customers, Traveler Privacy and More Questions for CX Professionals in a Changing World
“As we move toward a more automated culture, most travelers will adapt to a Jetsonian, automated lifestyle. Every industry we know will be disrupted. For those of us in aviation,…
How to Prepare for AI: Dispatches from CR Summit, Charleston
On the eve of the #CRSummit in Charleston, customer experience leaders from various industries held the first AI Committee meeting. AI is a challenging topic to cover because it has…
Customer Experience Audit: Mobile Provider Eliminates Remote Workforce
How to balance the efficiency call center metric FCR (first call resolution) with wait and talk time? JetBlue promotes human interactions as a brand promise.
CX Design Makes Form and Function Beautiful – and Cosmopolitan Magazine Notices
At its core, design is about value creation. In the world of Customer Experience, value-driven design requires CX professionals to use empathy to imagine a future customer experience that is…
WeWork Does CX Right with a Wow Moment
Used at the right time and place along the customer’s journey, the Wow Moment is an excellent retention technique. When a brand creates personal, relevant experience at exactly the right time, it can build a lifelong, loyal customer relationship.
Customer Experience View of your Call Center Technology
By 2022 the global cloud based contact center market is growing from USD 6.8Bn in 2017 to 20.93Bn in 2022. This makes for CAGR of 25.2%. If you do not…
Liliana Petrova Talks Patient Experience on Helthcare Podcast
Today we share with you a recent healthcare podcast we recorded with Stacey Richter. I was very excited to have the opportunity with her to discuss similarities between the healthcare…
3 Ways to Get Started Creating Better Employee Experience
Guest Post by Gabe Smith, CCXP The relationship between employee experience and customer experience has long been discussed. Without engaged employees, we’re told, it’s difficult to create great experiences for…
Poor Integration is Bad for Customers and Worse for Brands
Although we all have bad customer experiences, there is still a big debate about “the CX field” and whether it will survive the test of time. There is no doubt…
What is Customer Experience? What are the Faces of CX?
Each area of CX represents a path for CX professionals to impact business health and build successful careers. One of my favorite CX analogies is that it is like the blood in our bodies. When CX is done well, it touches every aspect of an organization. That’s what makes customer experience so much fun! You will never be bored working in CX.
How to Be an Entrepreneur: 5 Things I Learned in 5 Months as an Entrepreneur
The life of an entrepreneur is different every day, but the one thing that remains the same is that we are always learning. These are my lessons in how to…
Hiring Tips: Who Should I Hire First on My CX Team
The pressure to demonstrate business impact and ROI on your Customer Experience initiatives quickly makes your first hire even more important. As usual, there is no answer that fits all scenarios perfectly. We have some helpful strategies to consider based on the structure of your organization and your goals.
Coronavirus Travel: What Does Hospitality Mean Now?
Earlier this week, I traveled to New Orleans from JFK Terminal 5 in New York. I had planned an airport conference a few months ago. Although many colleagues chose not…
Culture Is King – The Power Of Employee Engagement
In 2017 we introduced our ROI series recognizing the challenges all customer experience professionals have to obtain funding for CX initiatives and to prove their positive returns. Our second ROI…
Culture and Access to Information
By and large, people perceive culture as an HR discipline. The most common perception is that culture covers the soft side of performance. Culture is about how you do things, not so much about what you do. This approach to culture could not be more wrong. In fact, organizational culture is about so much more than a few words in a performance review sheet. It is about leaders expressing values, and the action guidance their cultural behaviors provide.
Why you need a defined culture to do CX right?
When designed and built correctly, customer experience expresses an organization’s brand. Your brand and marketing promises serve as a guiding light to your experience team. Similarly, organizational culture serves as a goalpost for the service side of customer experience.
Why You Need Culture Not Call Center Training for Customer-Centric CX
If the organization does not understand what customer experience is, you will not get the funding or organizational support you need to build customer-centric experiences.
Why Customers Are Not Responding to Your Customer Experience Survey
When you solicit customer feedback sometimes matters more than how you ask the questions. In the case of a survey about new biometrics boarding initiatives my team and I created for JetBlue, we had a list of feedback that was most important for us.
Healthcare Culture Change Whitepaper: Impact of Patient ‘I Wants’ in Healthcare
Rachel Dreyfus joins The Petrova Experience with a guest blog about healthcare customer experience. Background A culture of positive patient experience is increasingly important in Healthcare, affecting patient outcomes and…
Customer Experience Design – How Do You Want Customers To Feel?
Last week, we talked about CX Design in terms of space and function. Today, we continue our CX design journey to talk about the design of emotions and feelings. The new…
What is the survey question that will prioritize your #CX roadmap?
As customer experience professionals, we need to factor in this disconnect when we design surveys. And when we react to survey results. Customers have an image of who they want to be. However, their behaviors do not always reflect that image.