JetBlue’s Head of Customer Experience Programs on Addressing Customer Journey Pain Points
Liliana Petrova, Head of Customer Experience Programs at JetBlue Airways, shared her thoughts on the customer journey and how to address various pain points along this journey.
Why You Need Culture Not Call Center Training for Customer-Centric CX
If the organization does not understand what customer experience is, you will not get the funding or organizational support you need to build customer-centric experiences.
Biometrics: Facial recognition tech coming to an airport near you
In Aruba, KLM passengers flying to Amsterdam’s Schiphol Airport can go from check-in all the way to boarding without a ticket and with just one passport check.
Can One Email Build Loyalty? #MYWESTELM
This is exemplary management of the post-purchase journey touch-point. For years, this level of management has been non-existent. At best, it tends to come in the form of an email confirmation that purchased items have been delivered.
4 Career Tips to obtain a Customer Experience Role
In honor of the 4th of July, we are rounding up 4 career tips for CX professionals. Set aside some time during the break from work to take stock in your CX career and evaluate the steps you need to get to the next level.
Airport Design Symposium Speaker: The Autonomous Airport
On March 1, 2018, Liliana Petrova presented at the Airport Design Symposium industry on a panel about the Autonomous Airport. As we move toward a more automated culture, most travelers…
Do You Know Why The Iconic Brand Toys ‘R’ Us Closed Doors Despite All Our Memories? #RetailBlues
The year is 2016. You are the CEO of Toys ‘R’ Us. Your brand still controls 13.6% of the toy market although the company is highly leveraged, a strategy of…