
How to Prepare for AI: Dispatches from CR Summit, Charleston
On the eve of the #CRSummit in Charleston, customer experience leaders from various industries held the first AI Committee meeting. AI is a challenging topic to cover because it has…

How Smart Do Humans Want AI To Get?
Earlier, we covered the basics of AI and what it is in theory. Today, we talk more about existing practical applications of AI and more examples of artificial intelligence. And…

Is AI Really The Answer?
Earlier this week we shared some of the pitfalls of implementing self-service and highlighted the importance of strategic and empathetic implementation. AI (artificial intelligence) is one of the self-service tools…

From Pain Points to Magical Moments: Transform the Customer Experience
Argyle Journal interviewed Liliana Petrova about emerging self service technology and meeting and exceeding customer expectations in airports. One such way, as Liliana explains, is to create magical customer experience…

The Wholehearted Traveler and Other 2024 Travel Trends
Back in 2020, we predicted the rise of the Revenge Traveler and the impact it would have on travel and hospitality experience providers. As we approach 2024, we are spotting…
The Petrova Experience Announces Participation in Penn Station, New York Redesign
FOR IMMEDIATE RELEASE The Petrova Experience Announces Participation in Penn Station, New York Redesign The Petrova Experience Teams with FXCollaborative Architects LLP and WSP USA Inc. to improve customer experience…

How to Get Enough Funding for CX Initiatives
Delivering impactful customer experience programming starts with making the business case for customer experience to executive leadership. This is a straightforward objective. However, it requires strategy, clarity, education, and communication…
The Petrova Experience CX Partner Program
Setting up customer experience programs, building teams, making the business case for CX that secures the funding you need to have real impact on customer experience and drive a faster…

Technology Innovations for Hospitality
This 30-minute webinar is the capstone to The Petrova Experience Summer Webinar Series on Hospitality. Throughout the series, CEO/Founder Liliana Petrova and special guests discussed the 3 Pillars of Hospitality:…

How Hospitality Can Save Tourism
Travel experience experts need to remember why people travel. For most tourists, it is all about the destination. The destination is why you leave home. Before you make the decision…