Editor’s Note: This post is part of a series of Customer  Experience Audits. In this series we walk you  through customer experience examples across industries. We feature brands that made…

Last month we introduced the topic of Customer Experience ROI and the complexity of building a good business case for it. The Customer Experience business case is strong, but not easy to prove. Today we will focus on two big wins of a successful customer experience investment – revenue and customer growth of your business.

Social Media is the only real-time channel for successful brands to manage customer experience and brand management.

The business case for Customer Service is complex. Gone are the days when we bought a piece of hardware that depreciates over 5 or 10 year on the balance sheet. CX does not even show up on our assets list. At least not with that name.