Customer Experience STRATEGY
What is Customer Experience Strategy?
Great Customer Experience is only possible when it is the authentic expression of a brand. That is why a defined corporate strategy is a pre-requisite for the design and implementation of memorable customer experiences.
The Petrova Experience helps organizations with strategic planning and customer experience strategy. If, for instance, a SWOT analysis reveals telemedicine does not fit your practice, then your roadmap would be built for physical patient experience and hospitality training, not for a telehealth solution.
Customer experience strategy brings together design principles, brand representation, and actionable plans for human-centered experiences that serve customers, employees, and business.