Customer experience strategy
Develop a strategic approach to customer experience solutions. Secure funding for customer experience programs aligned with a consistent, effective strategy that leads your organization into the future.
What are you going to get?
Determine how you want your customer to feel, and how you will accomplish that at scale
My goal?
To define what customer centricity means to my organization by creating a shared mental model of how experience authentically reflects brand promise. To build an actionable CX Strategy, and align the strategy with business initiatives to support it..
I am
A strong leader who wants a customer-centric organization. I have an overall business strategy but do not know how to get other parts of the org to buy in. I know what I want but no one else does.
the process
Related products
Customer experience design
Design world-class customer experiences that put your customer at the center and deliver on your brand promises.
Customer experience management program
Sustain lasting customer experiences that promote customer loyalty and employee engagement. Customer Experience Management Programs enable you to harness the power of CX to do more for your business.
Customer experience research
Go beyond speculation with the power of data. Learn who your customer is, what your customer wants, and what painpoints your customer needs you to resolve.
Culture Driven Employee Experience
Bring life back to your organizational culture. Operationalize a culture that employees are proud to contribute to, and eager to be a part of - for the long haul.
Customer-Centric Training
Help your organization operationalize culture. Customized training transforms your organization into a driver of better experiences for employees and customers.
Customer experience strategy reflects your brand strategy and your customer personas. To develop customer experience strategy, you need to first define your customer needs and expectations and assess your organizational strengths to meet them.
The customer experience model is a blueprint of your customer experience strategy and vision. The elements of the customer experience model are mission statement, experience design goals, design principles, and brand differentiators.
A customer experience business strategy is the output of analyzing your business strategy through the eyes of your customers. It is the base for the goals of your brand experience. Customer experience strategy helps guide and create a roadmap to deliver the best experience in your business.