CX design
Design award-winning customer experiences that put your customer at the center of the design and deliver on your brand promises. Discover your customer painpoints and your opportunities to surprise and delight.
Embrace Exceptional Design
Frank Chimero, Brand and Product Designer
“People ignore design that ignores people.”
Joel Peterson, former Chair of the Board, JetBlue Airways
“Great design is finding simplicity on the other side of complexity.”
the process
Related products
Customer research
Go beyond speculation with the power of data. Learn who your customer is, what your customer wants, and what painpoints your customer needs you to resolve.
Customer experience strategy
Build a customer experience strategy to create memorable experiences and loyal customers. Take an inside-out approach to define a strategy that serves customers and meets your organizational needs and goals.
Culture & Customer Experience Training
Comprehensive training package includes in-person training session for teams, conducted by from TPE experts and follow-ups to support implementation across the organization.
Customer experience strategy reflects your brand strategy and your customer personas. To develop customer experience strategy, you need to first define your customer needs and expectations and assess your organizational strengths to meet them.
The customer experience model is a blueprint of your customer experience strategy and vision. The elements of the customer experience model are mission statement, experience design goals, design principles, and brand differentiators.
A customer experience business strategy is the output of analyzing your business strategy through the eyes of your customers. It is the base for the goals of your brand experience. Customer experience strategy helps guide and create a roadmap to deliver the best experience in your business.