The goal of CX across industries is the same. It’s delivering to your customers the value that they value. It’s a simple goal that carries a lot of weight and is hard to execute.

We asked entrepreneurs what critical skills one must have to be a CEO and here are the awesome responses.
#1- Liliana Petrova – A good CEO needs to be brave and creative.

NYU Stern Alumni feature of Liliana and her MBA experience. Liliana shares her ‘problem solving’ approach to transitioning from financial services to marketing and ultimately customer experience at JetBlue Airways. She also shares her ‘be bold’ mantra toward innovation.

Read full article here.

Designing customer experience in travel… Liliana Petrova, Director of Customer experience at JetBlue Airways, Visionary, Strategist, Customer Experience Professional and Blogger, joins John Matson, Bess Chapman.

Liliana Petrova, Head of Customer Experience Programs at JetBlue Airways, talked about how JetBlue transformed the airport lobby check-in experience for its customers.

Marcy Mason from the Office of Public Affairs at U.S. Customs and Border Protection reveals how CBP is meeting its mandate and keeping America safe. In her study she features the award winning facial recognition boarding trials that Liliana Petrova spearhead for JetBlue Airways.

Read more here.