Two years ago, I stood on stage at the Aviation Americas Festival in Miami and asked a provocative question: What if the future of aviation isn’t just about aircraft, but…

Let’s get honest about local experience around major events. While it is exciting for the world to show up in your hometown for a major event like the World Cup…

Every year since we founded The Petrova Experience, we write about travel around the holiday season. It has become something of a tradition for us. This year, I will not…

For a customer experience consultant who designs guest experience, and a lover of the customer experience discipline, visiting a new-to-me hotel can go one of two ways. Sometimes, I am…

Welcome to the busiest week of US summer travel. AAA predicts travel this week across airports, train stations, and roads, will reach higher than pre-pandemic levels for the first time….

VTOLs (vertical take-off and landing vehicles) are projected to hit mature industry status in 2035 (Aviation International News). In just over ten years, the entire aviation ecosystem will be radically…

A tweet grabbed our attention this week: “The Atlanta Airport (ATL) designers were like ‘and then what if we had them run 5k?’” In addition to making us laugh, this…

I was born in 1980 and grew up with Terminator. Skynet, the AI with a consciousness that refused to shut itself for self-preservation, was my biggest fear. When I was…

Ever heard this line while working on an RFP? “I know your value, but I don’t know where to put you.” We hear it all the time. Why? Because, historically,…

A customer experience design strategy that is sustainable and successful starts by having a vision and knowing who your customer is. This launching point enables you to design customer experiences…