The growing Customer Success industry—examining its strategic role in engagement
The Customer Success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise’s business success. But even though great strides have been made in the recognition and importance of Customer Success, new research from Customer Success specialist firm Totango, more clarity, education and awareness about the function is needed.
According to preliminary findings from the firm’s 2019 State of the Customer Success Industry and Salary Report, compensation for Customer Success professionals has increased since 2018, reinforcing the importance of Customer Success and an organizational focus on customer-centricity to business growth.
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