How to Conduct Effective Employee Surveys To Improve Your Business

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  • How to Conduct Effective Employee Surveys That Will Improve Your Business

    For B2B companies, team members are one of the main reasons clients turn into repeat buyers. Without great team members, client service and operational execution suffer, which means your business will also suffer. It’s as simple as that.

    As competition increases in the B2B world and products and services become more commoditized, client service can often be the difference between retaining or losing business. A survey by Salesforce found that 80% of B2B buyers said the customer experience is just as important as the quality of a company’s products or services. The survey also determined that 57% of B2B purchasers switched suppliers because a competitor provided a better experience…

    Article originally published in AllBusiness.

    Read the full text of the article here.

    Read More about Creating Better Customer Experiences

    We explore a variety of ways to create better customer experiences on our Blog.

    How a Personal Interaction builds Repeat Customers

    A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).

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