Airport Experience: Are You Letting Down Your Precious Travelers?
Now is the Time
Last month, 44% of the attendees at our Aviation for Americas webinar told us they would travel in the next 3 months. Now is the time to welcome those travelers with the care and empathy they deserve.
From the feedback we got last night on our IG Live with Spike about CX at Airports and Impact of Covid19, the care and empathy do not seem to be happening. Why are airports silent, we were asked. Really. Why are you silent?
My answer, of course, was that the relationship between airports and airlines is complicated. But then I remembered our partner Bebot, and their recent deal with Tampa Airport and I realized we need to talk about this today. So, here is our take on the four urgent passenger experience solutions airports need to put in place immediately.
Two-Way Communication Across the Airport Experience
Similar to Tampa, you need to publish DAILY UPDATES on your flight plans, changes in procedures, travel restrictions, and any other pertinent travel information. You can either get your volunteers to do this manually, or reach out to us and install Bebot.
Your passengers need all the information you can give them. So make that pertinent information the first thing they see on your website. Spoiler Alert: that means it’s time to redesign your landing page.
Creative Airport Experience Solutions to Alleviate Anxiety
You know your passengers’ state of mind; they are experiencing new heights in anxiety related to travel and social interaction. You need to address that with small, kind gestures along the travel journey.
Extra masks at prominent places, live musicians (we can hook you up with some!), or tools like short story dispensers to take people’s minds off the lines of faceless figures around them. Bring back your volunteers to distribute beautiful, delicious individually wrapped cookies.
Most of all, have fun taking care of your precious passengers! These are the individuals who support our industry. Thank them with pleasant, empathetic, and fun experience design.
Proactive Queue Management
There is no excuse for any airport to be surprised by the long lines that will be forming in their spaces. We all know they are coming. Because travelers are coming. And procedures are changing.
Design your airport experience with this in mind. Meet with local TSA teams and discuss innovative ways to speed up queues. Facial recognition is a proven solution. Push for it. Include facial recognition at check in. And at boarding.
Last but not least, put up signage EVERYWHERE throughout your airports. It is your responsibility to inform travelers about what is expected of them every step of the way. If you introduce ANYTHING NEW: a new check point, or a new procedure, explain briefly and clearly why this is happening and how to navigate it.
Remember, all of this creates an essential opportunity for you to alleviate the natural worry about the unknown. And that is the perfect encapsulation of the empathy and care that our travelers need from us right now.
Let’s get to work and serve our travelers with all we’ve got!
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