Customer experience technology spending to exceed $600bn by 2022 — IDC
Spending on customer experience technology will reach $641bn in 2022, according to new research by IDC.
As companies focus on meeting the expectations of customers and providing a differentiated customer experience, IDC predicts that CX technology spending will achieve a compound annual growth rate of 8.2% over the 2018-2022 forecast period; reaching $641bn in 2022.
IDC defines CX as a functional activity encompassing business processes, strategies, technologies and services that companies use, irrespective of industry, to provide a better experience for their customer and to differentiate themselves from their competitors.
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