The Petrova Experience Announces Participation in Penn Station, New York Redesign - THE PETROVA EXPERIENCE

The Petrova Experience Announces Participation in Penn Station, New York Redesign

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  • The Petrova Experience Announces Participation in Penn Station, New York Redesign


    The Petrova Experience Announces Participation in Penn Station, New York Redesign

    The Petrova Experience Teams with FXCollaborative Architects LLP and WSP USA Inc. to improve customer experience in New York’s Penn Station

    Brooklyn, NY – November 7, 2023

    Customer experience consulting firm The Petrova Experience today announces participation in New York’s Penn Station Redesign Project. New York Governor Kathy Hochul says the $57.9 million plus project will build “a world-class station that puts New Yorkers first [and] delivers a rider-focused transportation experience.”

    Project goals include relieving overcrowding, improving passenger flow and orientation, improving passenger safety and accessibility, alleviating cramped, disjointed circulation areas, optimizing retails and revenue generation, and integrating Penn Station with the Moynihan Train Hall and planned Penn Station Expansion.

    To design a seamless, connected, and comfortable passenger experience for all, The Petrova Experience is conducting comprehensive passenger experience research and experience design. The Petrova Experience customer research methodology is built to capture the authentic voice of the diverse riders who utilize New York City’s busiest transportation hubs.

    “As a team of New Yorkers and avid commuters, we are honored to be part of improving the passenger experience for our fellow New Yorkers, commuters, and visitors to our great city,” says Liliana Petrova, CEO and Founder of The Petrova Experience.

    Ms. Petrova continues, “I would never have imagined when I immigrated to New York twenty years ago that I would be part of improving the experience at one of New York’s most famous transportation hubs,” Ms. Petrova continues, “but that is the magic of this city, a city I am proud to call home, and to contribute to improving and celebrating in such a tangible way.”

    The Petrova Experience is an international customer experience consulting firm that connects customer experience to ROI. Based in Brooklyn and founded by Liliana Petrova, The Petrova Experience designs and implements customer experiences that help businesses meet ever-increasing customer expectations and market challenges. The Petrova Experience is a Federally recognized Minority and Women-Owned Business (MWBE) and a recognized New York State and New Jersey MWBE. Learn more about The Petrova Experience at

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