Employee Engagement and Wellness In The Workplace: Guest Post
Today, The Petrova Experience brings you a guest article about employee engagement, by Natlie DeVito of Commonwealth Joe. Commonwealth Joe is an innovative company, new to the New York City market, that offers boutique coffee and beverage services to offices and residences.
The Commonwealth Joe perspective on Health and Wellness in the workplace that Ms. DeVito discusses in this article connects with our conversations about the importance of culture values and employee engagement in building stronger brands and stronger experiences for both employees and customers.
It’s no secret that the Health and Wellness industry has seen significant growth over the last several years, growing 12.8% from 2016 to 2018 and making the industry worth over $4.2 trillion globally. As Americans become more health conscious, the increasing demand for achieving personal health has led the Wellness industry to expand far beyond the traditional focus of fitness and ‘health food’. There is now a growing focus on other areas, such as Wellness Tourism, Wellness Real Estate, and Workplace Wellness, with Workplace Wellness valued at $47.5 billion in 2018.
For the Commonwealth Joe team, Workplace Wellness is an important facet within the Health & Wellness industry. With rising health issues and healthcare costs, it’s becoming more and more important to make individual health and wellbeing a primary focus. To help employees manage their wellness and achieve their health goals, many companies are beginning to implement wellness programs in their corporate environments. There are many benefits that workplace wellness programs can provide employees to help achieve their long term health goals. In today’s blog post, we break down some of the benefits of a workplace wellness program.
Employee Engagement Gets The Team Together
Taking hold of your health on your own and without much direction can be confusing, discouraging, and a little boring. However, doing so with a group of supporting co-workers can create engagement, motivation, and support for the whole team. Group-focused wellness activities like in-office yoga or meditation, walking/running club, and team softball are engaging ways to get everyone involved in a healthy activity outside of the office. Additionally, these activities promote office engagement, giving employees the chance to get to know each other in a more casual setting.
Provide Health & Wellness Education as Part of Employee Engagement
There is a nerve-wracking aspect of getting your health on track. With new diets, food options, and fitness styles continuously popping up, it can become hard to decipher what diets, foods, and workouts are long-lasting and which are a sham. On top of that, everybody is different. What works for Lynda in Accounting might not provide the same results for Ben in Sales. Giving employees valuable education on the basics of health and wellness will provide them with the tools to determine what facets work best for them, and what tips they can leave behind. They will have more confidence in the effort they are putting in, giving them better results and leading them to make more permanent changes that they would get with a diet fad.
Support your Team with Healthy Food Choices
Making a major change to your lifestyle can be a big challenge and having to consider making healthier food choices at the office when there is the option for chips, cookies, and sugar-laden drinks is a recipe for failure. Support your team by providing healthy alternatives to traditional snacks. Things like raw nuts and seeds, fresh fruits and vegetables, and beverage alternatives like nitro cold brew coffee and kombucha will help keep your team on track while still providing them with delicious snacks and beverages.
Reduce Medical Costs For Employees
Healthcare costs are continuously rising, causing a risk for many employers and leading them to implement different cost-reducing strategies, like offering a high-deductible plan or charging insurance carriers. However, employees can help to reduce their own healthcare costs if they are able to put more time and effort into their health with the help of a workplace wellness program. The more focus an employee puts on their well being, the less sick days, doctor visits, and prescription medicines they will likely require. To make this savings a little sweeter, many employers are lowering employee’s contributions with rebates if they participate in their company’s wellness programs.
Good Employee Enagement Makes Employees Feel Valued
On top of all of this, workplace wellness is improving employee and office happiness. Employees feel that their employer invests in them and their wellbeing, not just in the work they do but also in their personal health. They appreciate that their employer allocates time in the workday to exercise, provides healthy and well balanced catered lunches, and offers up valuable resources, like nutritionists, massage therapists, and guided meditations for their employees to take advantage of.
Workplace Wellness is helping many offices improve the quality of work and happiness of many employees. However, adding a wellness program to any corporate culture can also have its challenges, as it’s not easy to find one wellness plan that works for every employee. Start small and take employee feedback into consideration when deciding what wellness perks work versus what perks to toss. If healthy beverages are the best place to start in your office, visit KegVending.com to learn more about what on-tap craft beverage alternatives would be a good fit for your office.
This article originally appeared on the Commonwealth Joe Blog.
Would You Pitch In To Save Toys “R” Us For Your Children To Experience? #ToysRUsGoFundMe
Last week we laid out the big moves that the leadership of Toys ‘R’ Us failed to take to evolve with customer needs and thus joins other brands as examples of…
From Pain Points to Magical Moments: Transform the Customer Experience
Argyle Journal interviewed Liliana Petrova about emerging self service technology and meeting and exceeding customer expectations in airports. One such way, as Liliana explains, it to create magical customer experience…
Why you need a defined culture for customer experience?
When designed and built correctly, customer experience expresses an organization’s brand. Your brand and marketing promises serve as a guiding light to your experience team. Similarly, organizational culture serves as a goalpost for the service side of customer experience.
United CEO does not care about #customers happiness. Really?
Lately, I have been thinking about United Airlines. In the beginning I thought about them because someone asked whether it is possible to build a customer-centric culture in a company…
Aviation Industry, Coronavirus Isn’t the Only Thing Killing Us
Eighteen years ago, September 11th caused a three-day halt of the US commercial airlines and resulted in a 31.6% reduction in travel in September 2001 compared to the previous year….
What is the survey question that will prioritize your #CX roadmap?
As customer experience professionals, we need to factor in this disconnect when we design surveys. And when we react to survey results. Customers have an image of who they want to be. However, their behaviors do not always reflect that image.
Why Bt2B Businesses Must Think Like B2C in the Next Decade
B2B vs B2B thinking makes a real difference when it comes to customer experience. According to Gartner at least 80% of B2B buyers now expect the same buying experience as…
Employee Experience Strategy and Customer Experience Depend on Strategy
This week, Andy Newman wrote a great article in The New York Times about the life of a retail sales agent. He used the example of an Old Navy sales…
3 Ways to Create a Better Employee Experience Strategy
Guest Post by Gabe Smith, CCXP for The Petrova Experience The relationship between employee experience strategy and customer experience has long been discussed. Without engaged employees, we’re told, it’s difficult…
How a Personal Interaction builds Customer Loyalty
A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).
Hospitality and Why We lack Seamless Travel Experiences
Hospitality is taken for granted across government agencies, airlines and hotels. In my line of work, I often hear “I want to have the JetBlue customer experience.” Although many claim…
Customer Experience Audit: Domino’s Making the Right CX Choices
Editor’s Note: This post is part of a series of Customer Experience Audit – as series of articles featuring examples of good customer experience and bad customer experience in practice….
Customer Experience Audit: Starbucks Bets On The Physical Experience
Starbucks is opting in for the physical experience in order to become a lifestyle brand while other brands are investing in omni-channel experience.
Autonomous Customers, Traveler Privacy and More Questions for CX Professionals in a Changing World
“As we move toward a more automated culture, most travelers will adapt to a Jetsonian, automated lifestyle. Every industry we know will be disrupted. For those of us in aviation,…
Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments
Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.
What is Customer Experience? What are the Faces of CX?
Each area of CX represents a path for CX professionals to impact business health and build successful careers. One of my favorite CX analogies is that it is like the blood in our bodies. When CX is done well, it touches every aspect of an organization. That’s what makes customer experience so much fun! You will never be bored working in CX.
Human Experience: Do You Really Know Your Customers?
Steve Jobs said: “Get closer than ever to your customers. So close that you tell them what they need before they realize it themselves.” He did not just say that….
CX Skills Builders: You May Have a CX Job and Not Know It
Last week we talked about the identity crisis of CX professionals and we urged you to fix any small problem or seam on the customer journey in order to build internal brand equity and buy in.
Customer Experience Design – How Do You Want Customers To Feel?
Last week, we talked about CX Design in terms of space and function. Today, we continue our CX design journey to talk about the design of emotions and feelings. The new…
Freelance Customer Experience Lessons for Freelancers
For small businesses and freelancers alike, it’s important to recognize that your business is as strong as the relationships you build with your customers. That’s just one of the key…
How to talk to your CFO about customer experience and revenue growth
Last month we introduced the topic of Customer Experience ROI and the complexity of building a good business case for it. The Customer Experience business case is strong, but not easy to prove. Today we will focus on two big wins of a successful customer experience investment – revenue and customer growth of your business.
Are You Ready to Go Exclusive with Jane, Your Digital Concierge?
In 2015 JetBlue introduced bag fees. Seven years after the competition. The media exploded. Many publications were negative. They blamed the airline for “selling out.” One headline read “A New…
Airport Experience: Are You Letting Down Your Precious Travelers?
A month and a half ago, as part of our ongoing conversation about airport experience, we introduced the concept of revenge travel. We pleaded with the public to trust us…
4 Career Tips to obtain a Customer Experience Role
In honor of the 4th of July, we are rounding up 4 career tips for CX professionals. Set aside some time during the break from work to take stock in your CX career and evaluate the steps you need to get to the next level.
How to Extend Your Travel Experience Value Proposition
Last December the Ladders published that discusses business travelers who extend travel beyond the timeline of the business trip. The article says, “[a]ccording to a new study by La Quinta by…
Even the US Government is Jumping on the Customer Experience Train
As we get ready for 2021, we have been diving in to the top customer experience trends we see on the horizon. So far, we have looked at why customer…
Customer Experience Audit: Uber Bets On Self-Driving Cars With Big Volvo Purchase
The question that remains unanswered is who will be part of the future of transportation. Uber is going for the vertical integration – the whole pie. The future industry of urban transportation will be made of players in three different categories: cars, self-driving software, and ride-sharing network. In contrast, Lyft approaches the future through partnerships.
Customer Experience Survey: Why Customers Are Not Responding
When you solicit customer feedback sometimes matters more than how you ask the questions. In the case of a survey about new biometrics boarding initiatives my team and I created for JetBlue, we had a list of feedback that was most important for us.
Travel Experience Stories: How Not to Leave Customers Stranded
Meet Diane, and get to know her travel experience story. Diane is traveling with her 2 year old and 5 year old to her in-laws’ house for Thanksgiving. This is…
Customer Experience Audit: New York Times Beats Google
Editor’s Note: This post is part of a series of Customer Experience Audits. In this series we walk you through customer experience examples across industries. We feature brands that made…
Culture Is King – The Power Of Employee Engagement
In 2017 we introduced our ROI series recognizing the challenges all customer experience professionals have to obtain funding for CX initiatives and to prove their positive returns. Our second ROI…
Lessons Learned at the Forrester Conference: “Data is the New Sexy”
Once a year I look for an event to attend where I can learn something new and get better at what I do. This year, I attended an event hosted…
Why You Need Culture Not Call Center Training for Customer-Centric CX
If the organization does not understand what customer experience is, you will not get the funding or organizational support you need to build customer-centric experiences.
Customer Experience Design – Make the Customer Know Who You Are
Now that we have helped you become experts in the design of space and function and the design of feelings, it is time to turn our attention to aesthetics, and to connect customer experience…
A Customer Experience Strategy will Define Your Success in 2021
While there may not be a magic pill to guarantee the perfect customer experience, there is one thing that every organization needs to transform into a customer-centric business. And that…
Liliana Petrova Talks Patient Experience in Healthcare Podcast
Recently, we recorded a podcast on patient experience in healthcare with Stacey Richter. And today, we are excited to share it with you. Patient Experience in Healthcare vs Passenger Experience…
CX Design Makes Form and Function Beautiful – and Cosmopolitan Magazine Notices
At its core, design is about value creation. In the world of Customer Experience, value-driven design requires CX professionals to use empathy to imagine a future customer experience that is…
How to Prepare for AI: Dispatches from CR Summit, Charleston
On the eve of the #CRSummit in Charleston, customer experience leaders from various industries held the first AI Committee meeting. AI is a challenging topic to cover because it has…
Let’s Get You Certified as a Customer Experience Professional!
Like all mature professions, customer experience has a certification that is internationally recognized. Adding it to your resume will signal to the business community that you are serious about customer experience and your aspiration to be part of its leadership ranks…
Why Customer Retention is the True Measure of SaaS Success
Guest Post by Callie Reynolds for The Petrova Experience In SaaS (Software as a Service), like in most businesses, sales is king. Sales gets the glory, and while I’d like…