Buying experience and customer service “changing through AI” – SAP
How can companies create personal, one-on-one long-lasting relationships while deploying digital, automated technology that all but eliminates the human factor? Ahead of her session at TFM 2019, Payal Raina explains how businesses can use the latest marketing technologies to deliver powerful, seamless and personalised customer experiences
In 2020, customer experience (CX) will overtake price and quality as the key brand differentiator, according to a Walker Study.
Forward-thinking companies who have invested time, effort and resources into listening, understanding, and anticipating their customers’ future needs are going to be the winners of longer-term client commitment…
Article originally published on Business Review.
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