Personalized Customer Experience Webinar - THE PETROVA EXPERIENCE

Personalized Customer Experience Webinar

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  • Personalized Customer Experience Webinar

    Webinar: Strategies to Build & Leverage Personalized Customer Experiences

    • Are you wondering what data you need to deliver more relevant experiences to your customers?
    • Do you want to know how customer personalization is defined?
    • Are your marketing campaigns personal, because you address your customers by name or send the right content, at the right time, through the right channels
    • Personalization means being relevant
    • The world has changed, not the customer expectations. We all need to adapt to the new world.

    CX Skills Webinar Presented by Argyle – Liliana Petrova, CCXP

    Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments

    Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.

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    How a Personal Interaction builds Repeat Customers

    A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).

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