When is AI best for customer service, and when is a human? - THE PETROVA EXPERIENCE

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  • When is AI best for customer service, and when is a human?

    Technology for automating certain types of customer inquiries using voice and text-based chatbots is becoming more and more common in contact centers. Although in 2018, artificial intelligence (AI) handled only 5% of all customer service interactions, by 2022, that is expected to increase fourfold to 20%… Continue Reading

    How a Personal Interaction builds Repeat Customers

    A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).

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    Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments

    Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.

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