Best Customer Experience Interview - Liliana Petrova

CXBuzz Interview with Liliana Petrova

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  • CXBuzz Interview with Liliana Petrova

    This month CXBuzz featured Liliana Petrova, CCXP in a customer experience interview about the inner workings of customer experience. Read Liliana’s take on the difference between Customer Service and Customer Experience, how companies can increase loyalty and retention, and which firms are walking the talk of customer experience today, leveraging technologies like AI and human-centered design to create new value for customers across industries. The conversation also will give you advice on the difference between NPS and CSAT and how to use social media in customer experience.

    Read full interview here.

    How a Personal Interaction builds Repeat Customers

    A customer-centric methodology is key to the successful outcome of my interaction with Hello Spud. It is the reason this story appears here, and not among the CX Big Fails! The company did not send an automated response. It did not deliver a message stating “sorry we couldn’t help you, would you like something else.” Instead, the company co-founder reached out to me personally across multiple channels (a handwritten note, followed by personal emails).

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    Organizational Culture and Access to Information

    By and large, people perceive culture as an HR discipline. The most common perception is that culture covers the soft side of performance. Culture is about how you do things, not so much about what you do. This approach to culture could not be more wrong. In fact, organizational culture is about so much more than a few words in a performance review sheet.  It is about leaders expressing values, and the action guidance their cultural behaviors provide.

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