Biometrics case studies - THE PETROVA EXPERIENCE

Biometrics case studies

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  • Biometrics case studies

    Listen to featured panelist Liliana Petrova on “Getting to the Gate On Time.” Liliana and fellow experts discuss biometrics, air travel and customer experience.

    • Sherry Stein, SITA Lab, Senior Project Manager
    • Liliana Petrova, JetBlue, Director Customer Experience
    • Suhail Kadri, Hamad International Airport, VP Information Technology

    Hear their conversation!

    Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments

    Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.

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