The Principal Post Liliana Petrova Interview

The Principal Post: Liliana Petrova, In Brief

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  • The Principal Post: Liliana Petrova, In Brief

    On April 22, 2022, The Principal Post published an article spotlighting The Petrova Experience Founder and CEO, Liliana Petrova.

    The article provides an inside-track on Ms. Petrova’s motivations, experiences, and ideas.

    Go inside the story of the founder of The Petrova Experience with answers to questions like “what is your biggest leap” and “what message do you want to send out into the world.”

    Experience the full Interview on The Principal Post.

    Organizational Culture and Access to Information

    By and large, people perceive culture as an HR discipline. The most common perception is that culture covers the soft side of performance. Culture is about how you do things, not so much about what you do. This approach to culture could not be more wrong. In fact, organizational culture is about so much more than a few words in a performance review sheet.  It is about leaders expressing values, and the action guidance their cultural behaviors provide.

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    Get Customer Experience Basics Right and You Don’t Need to Invest in Wow Moments

    Wow Moments are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance, and measure these Wow Moments. Chip and Dan Heath wrote a whole book on the topic: The Power of Moments. No Wow Moment saves you from negative word of mouth if your brand fails to get the customer experience basics right or to deliver the expected brand experience consistently.

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