JetBlue Innovation Panel - THE PETROVA EXPERIENCE

JetBlue Innovation Panel

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  • JetBlue Innovation Panel

    Lliliana Petrova moderates a JetBlue Innovation panel discussion on customer experience. Highlights include insight on customer experience technology, and how to find the sweet spot between looking to the future and meeting customer needs now. Innovation is about reiteration while knowing your True North.  It is not inventing something new, but rather connecting existing elements in a new way to create value for the customer.

    Panelists include:

    Allegra Burnette, Consultant, Former Creative Director, MOMA
    Andrew Ochoa, CEO, VP of Products, Waverly Labs
    Garen Moreno, Director, Strategic Partnering, BMW Designworks
    Cypher Healy, Co-Founder and CEO, OAK Labs
    Matt Knap, Aero Chief Engineer at Zunum Aero

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    Organizational Culture and Access to Information

    By and large, people perceive culture as an HR discipline. The most common perception is that culture covers the soft side of performance. Culture is about how you do things, not so much about what you do. This approach to culture could not be more wrong. In fact, organizational culture is about so much more than a few words in a performance review sheet.  It is about leaders expressing values, and the action guidance their cultural behaviors provide.

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